The Moon Valley Hotel.
Branding / September - October 2022 / The Moon Valley Hotel (imaginative company).
This project was part of my graphic design studies, where I was needed to create a brand for the imaginative company. I wanted to study fundamentals of graphic design since it is connected to ui design. I wanted to learn basic needs of graphic design.
Tools used: Sketch, Illustrator, Unsplash, Canva, pen and paper.
Introduction
My client’s idea is to create a luxury hotel in Moon Valley in Norway. The name of the valley is originated back in time of Vikings. In the valley you can see the moon rising beyond valley and setting upon there, the light of the moon reflects on the sea behind the valley fjord. In the valley my client wants to build a luxury hotel with best services that one can have and to have a great experience there.
About the project
I did a branding part in a week and another week with creating app with user testings. I hadn’t used before Sketch, which I found similar to Figma or Adobe Xd.
I learnt how a full branding is done with mindmaps, moodboards, typeface, logo and creating brand applications.
Responsibilities
Conducting brand design
Creating moodboards
Choosing typeface options
Creating the app
History
The idea came up to Anna Olsen, who have been traveling around the world, she took best ideas from Bali, Coachella Valley & festival, Marrakech and Santorini. Anna has been part of many hotel projects and now it is her time to build her very first own hotel. Her grandfather built his own hotel near Oslo in 1950’s, where Anna spent her childhood.
Services
Suites & Houses (all are included a gym, a pool and a spa)
Concierge
Transportation (a boat, a helicopter or a car)
Mystery packet (only for those who bought the packet)
Typography samples for the client. There was an idea to use two simple typographies which work well together.
Main colours for the brand. Four samples of logo which is used with the hotel name.
Client wanted also the app for the hotel. There wasn’t a need for a website, she wanted it to be exluded only for smartphone users. In the app you can book a suite or a house and you get also extra services there such as a concierge and you can fly to the hotel.